About Us

Welcome To Our World 

We're not here for the everyday - we're here for the unforgettable. Lavish Alice is a refined, 
ready-to-wear label where statement dressing takes center stage. We live for the big 
moments: cocktails, weddings, Ladies' Day. Our signature silhouette-enhancing designs 
are crafted from luxurious fabrics, with clean lines and impeccable detail. British at heart. 
Built to last a lifetime.

Why The Name

Inspired by Lewis Carroll's Alice and her adventures through Wonderland, we've always 
loved venturing through the looking glass. Like her, we explore style and identity with 
courage and curiosity - but our Alice has grown up. She chooses cocktails over tea parties, 
races over rabbit holes. She knows herself, she's comfortable in her own skin, and she's 
firmly in control of her story. This is Alice 2.0.

How We Design

We strike a balance between the sensual and the directional. Think: the perfect 
asymmetric pleat, a standout bow, an unexpected cutaway. Our team obsesses over form 
and fit because we believe how a garment moves is just as important as how it looks. We 
design for everybody, from every angle, because feeling good isn't optional, it's the whole 
point.

Built To Last 

From the first sketch to the final stitch, we make things properly. Couture-inspired 
techniques. Expert tailoring. Fabrics that feel as good as they look. Lavish Alice pieces 
aren't fast - they're forever. Heirloom-worthy by design, made to evolve with you